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Lunapark for Hermès | 2018

Immersive window installations that transport the viewers' from the street into a realm of fantastic play

Step right up! Come on in!

Hermès invited us to design the window displays of their three key boutiques in Singapore. For 2018’s theme, Hermès defined themselves as a light-hearted Maison of objects that invites everyone to play, to have moments outside the everyday life, we referenced the most iconic amusement park from the turn of the 20th Century; Luna Park.

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Nostalgia brings us together

Through popular culture and personal experiences, we all share a common cozy and warm nostalgia of the brightly coloured, dazzlingly lit and fantastical energy of fairgrounds. It is an inclusive spectacular experience through memory and play.






Takashymaya Hermès Boutique

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The objects get to have fun too

The rollercoaster, carousel, Ferris wheel, Tunnel of Love, the High Striker hammer game, the popcorn cart, lollipops & candy, all of these joyful touchpoints of the quintessential fairground experience are adapted to the scale of Hermès’ wonderfully crafted objects, so that they “take a break” from the boutique’s shelves to play in the windows.





Scott Square Hermès Boutique

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Pause, for Imagination

Like watching toy trains move in the toyshop windows when we were children, viewers that walk past these windows will pause their journey, and for a moment imagine themselves into the various cheerful scenarios in our windows.


Marina Bay Sands Hermès Boutique

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