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Home Sweet Car for Alcantara | 2012

The interior of a car conceived as a home outside home

A project for the Alcantara-MAXXI exhibition, our task was to create “equipped habitats” for a car interior: object and spaces in Alcantara® so people can feel at home even when out of the house. Our car becomes an imaginative mobile (interior) space that merges together home memories and useful travel items. In a such restricted space as a car passenger compartment, feeling at home means enjoying a domestic, personal atmosphere.

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The intent of this project is to propose a new view of the car by giving prominence to a different perception of its space, new activities and new potential for interaction.

By using Alcantara® as a tent-like shelter to protect ourselves, a soft surface to lie on, a material to dress, a mesh which filters the sun or an ephemeral wall that isolates us from the world, we endeavoured to turn the car into a comfortable space where we can relax and feel our emotions flow…the greatest luxury.

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Interior of a car | A project for the Alcantara-MAXXI
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Interior of a car | A project for the Alcantara-MAXXI L+W
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Interior of a car | A project for the Alcantara-MAXXI L+W